Digitally Transforming Talent, Industry, and Services In the Middle East and Africa
Our products and services form the foundational building blocks of market transformation in growth markets and ecosystems
OUR ENTREPRENEURS IN RESIDENCE
Our Products and Services are run by exceptional EIRs
Talent is critical to growth and we are transforming the landscape of career development in Saudi Arabia, the wider Middle East, and Africa 
We are helping organizations commercialize digital products and services that their customers will use and love.
We are enabling trade in industrial sectors that have long suffered from lack of transparency and painful supply chains.
Our Products and services
Our Approach to Launching Products and Services
We identify ecosystem needs that span multiple markets, prototype solutions, launch in an initial market, then continue growing the product or service in adjacent markets.
digital product commercialization
Terrific Studio helps companies follow proven methods to build and commercialize market leading digital products and services
Employee career Development Platform
Upskillable is the career development partner that helps companies develop their talent to transform and grow their organizations
Price Transparency for the Industrial supply
gearni is a reverse bidding mobile marketplace for the industrial supply and spare parts market for multiple industries in the regions we operate.
Products and Services that We've Partner
We invest and provide specialist services to founders,
startups and new ventures
Infrastructure Pro Booking Application
We own 20% of this US based platform that is generating revenue and are starting to develop the mobile application
Wellness Professional Booking Application
We own 8% of this Saudi based company that is not yet generating revenue but has many customers and is raising capital
Online Real-Estate Marketplace Platform
We own 8% of this Morocco based real-estate office that is becoming on online marketplace
OUR VALIDATED APPROACH
Our GROWTH Playbook is our approach
to Product and Service Commercialization
Once we start working with you, our team will ask some key questions to clarify what your goals are and what your North Star metric is
Our team will hit the ground running, but while doing so, we’ll review some of the current reality of the business, and your performance against the goals we’ve identified.
We have identified some options to explore and consider that may help you achieve your business goals.
While we have identified an initial way forward, we will further solidify this and work with you to finalize the strategic way forward which defines the exact strategy to reach your goals.
We regularly plan, set specific business goals, execute planned tactics, track performance, and continually regulate specific experiments based on your performance.
We take the most critical business goals that we jointly identified during goal setting and set up a reporting dashboard to track each of the most critical metrics that we identified.
Our Committment
We are committed to innovating in the Middle East and Africa
We create connected networks of innovation
We traveled the region and established connected networks of opportunity from the Arabian Peninsula, to West, North, and East Africa, and beyond.
We focus on regionally relevant solutions
Our products and services solve problems that are regionally pervasive, economically viable, and are integrated with the Zoho Platform to accelerate Go To Market
We incubate and grow talent from the region
Our teams and EIRs are exclusively from the Middle East and Africa and are committed to creating impact in their specific markets and communities and the wider region.
